Apple is giving all Apple TV subscribers access to the MLS playoffs, expanding its sports streaming strategy and boosting fan engagement across North America.
The tech giant announced that, starting this week, every Apple TV subscriber can watch select MLS playoff games at no extra cost.
Apple TV Offers MLS Playoffs Coverage to All Users
Since the start of Apple’s partnership with Major League Soccer in 2023, full access to every game required an MLS Season Pass.
Apple has significantly discounted the pass for the remainder of the 2025 season, offering it at $29 annually, or $25 for Apple TV+ subscribers, down from the regular $99 price.
Non-subscribers can still access select playoff games for free as part of Apple’s latest offer. Subscribers can stream the games through the Apple TV app on smart TVs, iPhones, iPads, and streaming devices.
Apple’s latest move opens the door for millions of casual fans to watch playoff matches for free, increasing exposure for both the league and the streaming service.
Subscribers can stream the games through the Apple TV app on smart TVs, iPhones, iPads, and streaming devices.
This special offer covers several playoff rounds leading up to the MLS Cup Final in December. Moreover, Apple aims to attract new fans ahead of the 2026 FIFA World Cup, which will be co-hosted by the United States, Canada, and Mexico.
Apple’s expanded coverage includes behind-the-scenes content, match highlights, and expert MLS picks from analysts.
This integration enhances engagement while connecting fans to live action and data-driven MLS odds throughout the postseason.
Current MLS Standings and Betting Outlook
The 2025 MLS playoffs feature powerhouse clubs like Inter Miami CF, Los Angeles FC (LAFC), and FC Cincinnati, each holding top conference rankings after a competitive season. Inter Miami, led by Lionel Messi, secured the top seed in the Eastern Conference, while LAFC topped the Western Conference.
According to our MLS picks and odds analysis, Inter Miami CF is the favorite to win the 2025 MLS Cup, with odds of +450. Their star-studded lineup, including Lionel Messi, has made them a formidable contender.
Sportsbooks anticipate record betting activity throughout the postseason, with MLS odds fluctuating daily as teams advance.
Apple’s decision to make playoff matches available to all subscribers marks another bold step in its sports strategy.
This reinforces its commitment to growing soccer’s global audience and deepening fan connections ahead of a historic World Cup cycle.
Whether you’re subscribed to Apple TV or otherwise, check out our coverage of the MLS playoffs. We’ll keep you updated with the latest MLS news and other developments.
More MLS News
MLS Betting News
