The Tampa Bay Buccaneers have signed a multi-year agreement naming Hard Rock Bet their official online sportsbook. The deal takes effect ahead of the 2025 NFL season, and aims to bolster fan engagement for the four-time NFC South Division champions. As Florida’s only legal sportsbook, Hard Rock Bet now joins the team as a Pewter Partner, the highest sponsorship tier available.
Under the deal, Hard Rock Bet will gain focused exposure across Raymond James Stadium and in digital channels. It will appear on marquee signage, in CRM campaigns, and on Buccaneers social media. Meanwhile, the operator will launch in-stadium activations, in-app promotions, and VIP fan experiences on game days.
Bucs and Hard Rock Bet Aim for Better Fan Engagement
Tampa Bay Bucs Chief Commercial Officer Atul Khosla emphasized fan engagement in a statement. “We’re always looking for ways to enhance the gameday experience and evolve with the needs of our fans,” Khosla said.
“With sports betting becoming an increasingly exciting part of the entertainment landscape, Hard Rock Bet has quickly emerged as an essential gameday touchpoint for our fans.”
He added, “This partnership brings the best of both worlds – exclusive opportunities and unique in-game app experiences – giving fans more ways to engage, whether they’re watching from home or cheering from their seat at Raymond James Stadium.”
Hard Rock Bet’s Nick Menas highlighted betting momentum by noting Buccaneers engagement. “The Buccaneers are among our most heavily bet teams,” Menas said.
“This partnership will elevate the way fans connect with the Buccaneers and bring our players closer to the action through exclusive experiences and unparalleled access.”
What’s in Store for Fans?
As part of the agreement, Tampa Bay Bucs fans will enjoy promotions via the Hard Rock Bet app, including exclusive NFL picks and special NFL odds tied directly to team performance. Fans attending games will also access VIP offers and “money can’t buy” experiences, starting at Week 3’s home opener against the New York Jets.
In addition, the operator will use Bucs Beach, a festive activation area outside Raymond James Stadium, to host fan events during select matchups. Fans can also place bets on NFL picks and NFL odds using kiosks at the Seminole Hard Rock Hotel & Casino Tampa.
This partnership solidifies Hard Rock Bet’s dominance in Florida’s sportsbook scene. It promises to enrich fan experiences, seamlessly blending entertainment, online sportsbook engagement, and exclusive access for Buccaneers supporters.