FanDuel has signed a strategic market-access agreement with St. Louis City SC, paving its entry into Missouri’s sports betting scene. With this deal, FanDuel plans to bring online sportsbooks to the Show-Me State.
Missouri will become the 25th U.S. location offering mobile sports betting via FanDuel. The company aims to launch its platform before the December 1, 2025 deadline. It will offer fans a seamless experience with MLS picks and MLS odds.
“Missouri hosts some of the most passionate sports fans in the country, and we are thrilled to partner with St. Louis City SC to introduce our industry-leading product to the Show-Me State,” said Mike Raffensperger, President, Sports at FanDuel.
He added, “We look forward to supporting the team and engaging with the community as we bring America’s #1 Sportsbook to fans across Missouri.”
The Missouri Gaming Commission awarded two untethered licenses earlier to DraftKings and Circa Sports. Consequently, FanDuel turned to a tethered path via St. Louis City SC. This ensures market access despite regulatory hurdles.
St. Louis City SC Partnership Expands FanDuel’s Reach
The partnership with St. Louis City SC highlights FanDuel’s adaptability in a competitive licensing environment. After Missouri regulators granted direct licenses to DraftKings and Circa Sports, FanDuel pivoted quickly to secure a tethered deal with the MLS club.
This agreement ensures FanDuel can still launch online sportsbooks in the state despite missing out on untethered access. By aligning with a team rooted in the local community, FanDuel gains a strong entry point into Missouri’s market.
The deal also positions the company to connect directly with fans at Energizer Park, where promotions and activations may highlight upcoming offerings.
For St. Louis City SC, the collaboration delivers added visibility and new engagement opportunities as sports betting rolls out statewide.
The timing is key. Missouri’s new regulations require operators to launch by December 1, 2025, and demand is expected to surge.
Supporters will soon have direct access to MLS picks, MLS odds, and a wide range of betting options tied to soccer and beyond.
The Show-Me State Adds Another Sportsbooks Operator
This partnership ultimately reflects a win-win: FanDuel secures critical market access while St. Louis City SC strengthens its connection with fans through innovative engagement.
Moreover, the new agreement aligns with Missouri’s broader legalization of sports betting. The constitutional amendment passed last year. It permits both onsite and mobile wagering by teams and casinos alike.
FanDuel did not disclose financial terms. However, analysts foresee aggressive promotions to capture market share. They expect online sportsbooks to flood Missouri with introductory offers.
Overall, Missouri’s soccer club gains enhanced visibility from this high-profile alliance. Fans can soon enjoy MLS picks, MLS odds, and easy access to online sportsbooks thanks to this deal.