RubyPlay and BetMGM have forged a strategic partnership to elevate RubyPlay’s presence across North America’s iGaming market. This alliance marks a significant move for both companies.
The deal began with the former launching several hit titles on BetMGM’s New Jersey online casino platform. Those titles include Gummy Giga Match, Diamond Explosion Patriots, Mad Hit Wild Alice, Go High Panda, and Immortal Ways Sweet Coin.
Moreover, the partnership signals BetMGM’s dedication to offering players fresh and engaging content. BetMGM gains access to RubyPlay’s creative and performance-driven game portfolio, reinforcing its reputation among the best online casinos in regulated markets.
Meanwhile, RubyPlay secures a pathway into multiple U.S. jurisdictions through BetMGM’s expansive presence.
RubyPlay Seeks Various International iGaming Markets
RubyPlay’s global expansion relies on operator-driven integrations across established and developing markets. They have partnered with Starcasino in the Netherlands earlier this year. Likewise, it strengthened its Italian presence by teaming up with a Betsson Group brand. Furthermore, since February, RubyPlay has held B2B certification to provide online casino games in Ontario.
Transitioning from a European focus, RubyPlay now prioritizes North American expansion. Their content has already gone live in Ontario, Canada, and now, New Jersey. Additionally, they plan to launch in further states over the coming months. The long-term agreement allows scalable deployment across several territories, adapting to the fragmented legal landscape.
Importantly, RubyPlay’s Chief Product Officer, Dr. Eyal Loz, emphasized the impact of this collaboration. He called it a “game-changing milestone” and stressed that delivering more content will continue to entertain BetMGM’s player base. His statement underlines RubyPlay’s commitment to quality and speed in production.
Furthermore, analysts note that RubyPlay’s agile, data-driven development gives them an edge. They focus on mechanics like Hold and Spin, backed by robust performance metrics. Consequently, they stand out in a crowded landscape competing with larger studios.
Partnership Offers Mutual Benefits
The two companies’ partnership brings mutual advantages. BetMGM enhances its content lineup and confirms its status among the best real money online casinos. Meanwhile, RubyPlay secures strong market access and builds a North American growth foundation.
As launches expand, both companies anticipate a heightened presence in the regulated iGaming world.