RubyPlay, the innovative B2B iGaming studio, has signed a content deal with Hard Rock Bet Casino. This marks the studio’s next step toward expanding in the US market. The partnership delivers a curated suite of top-performing slots live now.
The roster includes Diamond Explosion Patriots, Immortal Ways Diamonds SE, and J Mania Loco Habanero. These titles were selected to resonate with New Jersey audiences and showcase RubyPlay’s distinct style. Over the coming weeks, ten additional games will be added as part of a strategic rollout.
RubyPlay Partnership with Hard Rock Bet Crucial for Entry to US iGaming Market
By launching on Hard Rock Bet Casino, RubyPlay taps into one of the most popular online casinos in New Jersey. The operator’s platform already houses over 3,000 games, solidifying its status as a leading real money online casino in the state. This collaboration enhances Hard Rock Bet’s competitive edge, offering players new options within a trusted environment.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, emphasized the timing of the move. He said the partnership builds on their early success since entering US markets earlier in 2025. RubyPlay aims to deliver content that American players enjoy and expects this deal to accelerate its US influence.
Meanwhile, Rich Criado, Vice President of Casino at Hard Rock Bet, called the partnership a win for players. Criado highlighted that adding RubyPlay’s portfolio will keep the operator at the forefront of online casino entertainment. He noted the collaboration helps differentiate Hard Rock’s offering through fresh, engaging titles.
Cultivating Presence in Various States
RubyPlay debuted in the US in early 2025 via other operator partnerships, establishing its presence in regulated markets. Its expansion now includes planned growth into states beyond New Jersey. Future opportunities are under review in Pennsylvania, Michigan, Delaware, West Virginia and beyond.
This partnership reinforces industry trends where content providers team up with leading operator brands. For players in New Jersey, the roll-out offers access to new real money online casino games backed by a trusted platform. Plus, with more games launching soon, the Hard Rock Bet Casino experience only grows richer.