Hard Rock Bet officially launched its online sportsbook and online casino offerings in Colorado on July 22, 2025. It now marks the ninth state where the Seminole Tribe-backed operator is live.
Colorado players can now access a full real money online casino experience alongside sports betting. In particular, Hard Rock Bet rolls out hundreds of slot titles, table games, and live dealer tables. Furthermore, bettors can place thousands of pre-game, in-game, and player prop bets.
Moreover, through a partnership with Cripple Creek’s Johnny Nolon’s Casino, Hard Rock Bet secured market access for this launch. Notably, the platform is the first new sportsbook to debut in Colorado since January 2024.
Hard Rock Bet Offers Various Promotions
To encourage early adoption, Hard Rock Bet offers a “Bet $5, get $150” bonus in online sportsbooks through its sportsbook product. Likewise, casino users in Colorado can deposit and play games in a fully licensed environment, with Unity loyalty rewards integrated across both verticals.
Transitioning to player incentives, the rollout includes weekly Legendary Reward Drops in both the sportsbook and online casino. These rewards offer bonus bets, parlay insurance, and tailored promos.
Meanwhile, local regulation allows up to 30 digital sportsbooks. Hard Rock Bet joins an existing field of 13 operators, including FanDuel, DraftKings, BetMGM, bet365, and others.
Growth and Expansion Plans are Set
Looking ahead, the launch arrives just as NFL and college sports seasons gear up. Because of this timing, Hard Rock Bet anticipates strong interest. “Coloradans are going to love the Hard Rock Bet experience,” says Matt Primeaux, Executive Managing Director-President & Chief Revenue Officer.
Hard Rock Digital’s launch in Colorado comes on the heels of increased investment in its marketing and leadership teams. Earlier in 2025, the company brought on Sarah Durkin, a former executive at Better Collective, and Zachary Sold, who previously worked at Caesars Entertainment.
Hard Rock Bet’s expansion in Colorado introduces a full real money online casino alongside competitive online sportsbooks. Given its promotion strategies and platform strength, the brand looks positioned to capture attention in this vibrant market.
“Hard Rock Digital is expanding rapidly, and we’re excited to welcome top talent like Sarah and Zachary,” said Primeaux. “Their deep industry knowledge and proven track records position them to elevate our marketing efforts in key areas.”