Fanatics is expanding its presence in the gaming industry by teaming up with WWE to create branded online casino games. This collaboration aims to merge sports entertainment with the fast-growing online casino market. WWE-themed games will soon debut across several real money online casinos and online sportsbooks nationwide.
The deal allows Fanatics to integrate WWE’s iconic superstars, matches, and branding into digital slots and table games. Players can expect immersive experiences featuring top WWE talent, signature moves, and event-themed gameplay. These games will cater to both wrestling fans and casual gamblers seeking fresh content.
Multiple casino games are already in the works, created in partnership with Boom Entertainment and Games Global, including titles like WWE Blackjack, WWE Bonus Rumble Gold Blitz, WWE Clash of the Wild, Raw Multiplier Melee, and SmackDown Big Money Entrance.
Fanatics Betting and Gaming, the division behind the project, will oversee game development and platform integration. The company already operates online sportsbooks in several U.S. states and sees WWE content as a unique advantage. WWE’s massive global fan base provides a built-in audience for these innovative offerings.
Ari Borod, Chief Business Officer of Fanatics Betting and Gaming, expressed enthusiasm about expanding the WWE partnership to include exclusive WWE-themed online casino games. He called it a natural next step in their collaboration, which already spans global e-commerce, licensed merchandise, memorabilia, and a growing slate of digital content.
Fanatics Aim to Provide Top-Notch User Experience
According to Fanatics, the partnership reflects their mission to blend sports, culture, and gaming into a seamless user experience. Meanwhile, WWE continues to expand its brand beyond television and live events. This move builds on previous successes with merchandise, streaming, and digital ventures.
In addition, Fanatics aims to use the WWE partnership to attract younger audiences to real money online casinos. The company sees crossover appeal between WWE’s fan base and sports bettors. As a result, the games will be marketed heavily through both Fanatics’ sportsbook platforms and WWE’s media channels.
Industry experts believe this collaboration could reshape how online casinos market branded content. Licensing popular entertainment brands has become a key strategy for engaging users. Fanatics and WWE now join a growing trend that includes NFL- and NBA-themed casino games.
With the launch expected later this year, both companies are preparing to promote the games during WWE premium live events. As online sportsbooks and casinos continue to grow, Fanatics’ bold move into branded gaming could give it a significant edge.