Octoplay, a well-established online casino games supplier, has joined forces with Rush Street Interactive. The collaboration aims to deliver Octoplay’s portfolio to BetRivers, a popular online casinos brand in New Jersey.
Consequently, this marks a significant move in Octoplay’s pursuit of growth in North America’s real money online casino scene, especially in one of the most competitive iGaming markets.
Previously active in Ontario and Mexico, Octoplay now goes live in New Jersey through Rush Street Interactive’s licensed BetRivers platform. Through that partnership, New Jersey players will gain access to eight of Octoplay’s top titles. These include fan favorites 777 Hot Reels: Supercharged and Juicy Rolls: Feature Frenzy.
Moreover, Octoplay holds twelve active licenses across Europe and Canada and also holds provisional licenses in Michigan and New Jersey. Thus, the New Jersey launch reinforces the company’s expansion strategy in the North American online casinos industry.
Ralitsa Georgieva, Director of Business Development at Octoplay, says, “Partnering with Rush Street Interactive represents a significant milestone in our North American growth trajectory.”
She adds, “We’re excited to partner with Rush Street Interactive and to build a meaningful and long-term partnership together.”
Furthermore, Richard Schwartz, CEO of Rush Street Interactive, observes, “Octoplay has an innovative approach to content development that made this partnership a great fit for our BetRivers platform.” He continues, “Their strong performance and focus on quality complement our commitment to delivering the best gaming experiences to our players.”
Octoplay Eyes North American Expansion Strategy
Octoplay views the United States as a cornerstone for its long-term global expansion. With provisional licenses already secured in Michigan and New Jersey, the company plans to enter additional regulated states as soon as opportunities arise.
The supplier’s goal is to cement itself as a leading content provider for real money online casino operators across the continent. Octoplay also intends to build new partnerships with tier-one operators, replicating its European and Canadian success in the U.S. market.
By leveraging its growing reputation for innovative slot design, Octoplay is confident it can attract North American players. The company’s strategy centers on releasing localized content that resonates with U.S. audiences while maintaining the fast-paced gameplay that defines its most popular titles.
Ultimately, Octoplay’s expanded presence via this deal should attract more players to BetRivers and heighten competition among online casinos in New Jersey and beyond.