Octoplay has struck a strategic partnership with Hard Rock Bet Casino to launch its game content in New Jersey. Under the deal, Hard Rock Bet will integrate Octoplay’s top-performing slot titles, including fan favourites such as 777 Hot Reels and Eggsponential, into its New Jersey platform.
The arrangement aims to elevate Hard Rock Bet’s competitive position within the online casinos space in the Garden State. Rich Criado, Vice President of Casino at Hard Rock Bet, stated:
“At Hard Rock Bet Casino, we’re always focused on providing our players with the most engaging gaming experiences available. Adding Octoplay’s popular titles to our top-rated app underscores our commitment to quality and entertainment.”
From Octoplay’s side, CEO Carl Ejlertsson commented:
“Hard Rock Bet’s rapid growth trajectory and strong brand presence make them the right partner for our next phase in New Jersey. We’re excited to build a long-term partnership together as we continue expanding our US operator network.”
Through this partnership, Hard Rock Bet players in New Jersey will have access to Octoplay’s content under regulated conditions. The move not only extends Octoplay’s presence in real money online casino markets but also offers Hard Rock Bet fresh content to differentiate its offering.
Hard Rock already boasts a gaming library of more than 3,300 titles, and this new addition further strengthens its catalog. The tie-up reflects both firms’ ambitions in the evolving iGaming landscape in the U.S.
Octoplay and Hard Rock Bet’s U.S. Ambitions in iGaming
Octoplay’s entry into New Jersey via Hard Rock Bet marks its third U.S. operator launch over the past two months.
The company holds licenses in 12 jurisdictions, including the UK, Sweden, Netherlands, Italy, Denmark, Romania, and Belgium. It is also licensed in Greece, Malta, Slovakia, Ontario, and now, New Jersey, with provisional approval in Michigan.
Using New Jersey as a foothold, Octoplay intends to expand further into the largest U.S. regulated iGaming markets in 2025 and beyond. Its broader goal is to build a robust operator network across states and become a go-to supplier for real money online casino content.
For Hard Rock Bet, the partnership signals an intent to keep evolving its platform and content offerings. By adding Octoplay’s differentiated titles, Hard Rock Bet bolsters its appeal in the competitive online casinos marketplace.
The company aims to maintain momentum in New Jersey while gearing up for further expansion.