IGT PlayDigital has teamed up with Hard Rock Bet to debut a dazzling Whitney Houston-themed online slot game. This move brings a famous land-based title straight into real money online casinos.
Notably, players in New Jersey can now enjoy the game via Hard Rock Bet’s top-rated online casino app. Furthermore, online casino fans across North America, including Connecticut, Michigan, Pennsylvania, West Virginia and Ontario, now have access to this new release.
The slot originally premiered on the floor of Hard Rock Atlantic City, and now it arrives at real money online casinos powered by IGT PlayDigital. The game features exclusive licensed content, immersive visuals, and Whitney Houston’s iconic music. It also includes interactive bonus mechanics, jackpot features, and polished branding that celebrate her legacy.
Hard Rock Bet VP of Casino Rich Criado said, “A Whitney Houston slots game belongs on Hard Rock Bet Casino. This game blends a beloved global icon with engaging slot mechanics to create an experience our players will love.” He also emphasized their player-first approach and more-personalized experience.
Gil Rotem, IGT CEO Digital, added, “Bringing Whitney Houston Slots to our North American customers marks an exciting moment for IGT PlayDigital and fans of Whitney’s legendary music.
Rotem also said that the game blends iconic pop culture with proven mechanics to deliver an experience that stands out in online gaming.
IGT PlayDigital Builds on Branded Slot Success
IGT PlayDigital has built a strong reputation for developing branded online casino titles that resonate with players. The Whitney Houston slot follows a series of successful releases, including Wheel of Fortune, Sex and the City, Ghostbusters, and Jeopardy!.
These games combine recognizable brands with engaging mechanics, creating lasting appeal in both land-based and online casinos.
The company’s strategy is straightforward: deliver familiar entertainment experiences to online players while maintaining consistency with casino-floor favorites.
Branded content not only attracts new players but also reinforces loyalty among existing customers at real money online casinos. By expanding these offerings, IGT continues to strengthen its position as a leading content provider across North America.
This slot launch enhances the operator’s digital catalog, which now exceeds 3,200 titles. It underscores a broader trend of branded entertainment crossing over into online gaming.
IGT’s omnichannel strategy continues to gain momentum as it brings star-powered themes to both land-based and online players.