Toronto-based Bragg Gaming Group has formed a strategic partnership with global gaming advisory firm SCCG Management to better select its iGaming operator partners.
SCCG will use its network of more than 130 client partners to ensure Bragg’s Player-Account Management (PAM) solutions reach the right operators in the right markets. The collaboration aims to accelerate adoption, maximize market impact, and support compliance, efficiency, and growth.
Bragg Gaming & SCCG Management Partnership Details
Under this agreement, SCCG will leverage its decades of international experience to help Bragg present PAM and other related Bragg solutions to operators that can derive value from them.
Bragg offers a fully managed, end-to-end solution enabling casino, sportsbook, and iLottery operators to integrate content along with compliance. This includes automated know-your-customer (KYC), fraud prevention tools, personalized CRM campaigns, and data-driven player engagement.
By working with SCCG, Bragg expects to broaden its reach in regulated markets.
Stephen Crystal, SCCG’s Founder and CEO, expressed enthusiasm:
“We pride ourselves on connecting operators with technologies that drive sustainable growth and compliance across global markets.”
He added that Bragg’s innovative platform and proven track record make it ideal for operators seeking both efficiency and differentiation.
Meanwhile, Bragg CEO Matevz Mazij said the partnership represents a pivotal step for Bragg Gaming Group. He emphasized that the alliance aligns two companies dedicated to shaping the future of online gaming.
They will together deliver scalable, responsible, player-focused solutions to more operator partners.
SCCG Management operates across North America, Latin America, Europe, Africa, Asia, and Brazil. It brings more than 30 years of experience helping gaming companies refine operations.
The advisory firm has been involved with strategic assessments, technological infrastructure studies, market strategy work, and gaming integrations.
Its specialty in tribal gaming also adds value to Bragg in markets with Indigenous stakeholders.
Focus on Growing Across Multiple Markets
Bragg already operates in over 30 regulated iCasino markets worldwide. It works with numerous online and land-based gaming operators, offering proprietary games and aggregating content via its “Powered by Bragg” program.
In the United States, Bragg has made high-profile content agreements with highly-recognizable US online casino operators. This has enabled them access to key iGaming markets that can enjoy their extensive online slot games and other gaming portfolio.
Moreover, Bragg delivers its content through the Bragg HUB platform. In the past year, the firm entered Brazil’s new iGaming market at its opening. Also, it secured expansion into a second Canadian province via a deal with Loto-Québec.
Bragg’s interest in Canada online casino markets remains strong. With its regulated-market compliance offerings, and its strong PAM tools, Bragg positions itself well to serve Canada’s evolving regulatory and market environment.
The firm has recently enhanced its content portfolio and recruited executives with deep expertise in casino operations, content strategy, and artificial intelligence. Also, it secured a financing deal with the Bank of Montreal to strengthen its financial flexibility.
By combining Bragg’s technical innovation and SCCG’s advisory and operator connections, the partnership expects to deliver meaningful growth across many jurisdictions.